_So with the closing of several mini-majors this year, are indy films dying? Not according to Salon.
_Another slate of comics-based films is announced. I’ve never been into comics, but I suppose I should be judging from the percentage of financing that goes into these projects. It’s a natural fit…they’re storyboards waiting to happen, and with digital production techniques making so much more visually possible. I met with a small indy production company a few weeks ago, their tastes leaning greatly toward art house features. Still, one of the projects on their slate was an adaptation of a graphic novel. Comics are no longer the ugly and maligned stepchildren of the literary world; if anything, literature is.
_As a Web designer I’m noticing not without interest how pointless official movie sites are becoming. In a scan of The Wrestler’s official Web site, which is just a subsite of Searchlight’s main Web presence, I don’t see any interesting custom content about the film…just a link to the trailer and a generic aggregation of press releases, interviews, etc. There is a link to a Fox Searchlight “widget,” plus a plain “Share” section, which is a lackluster attempt at social media marketing. But I don’t see anything interesting, focused or innovative. One would think that focused, inexpensive Web and social media marekting would be perfect for this type of film. Any film, for that matter. Why is it always left out of the marketing plan?