I wrote the following script for a broadcast commercial for Oregon State University. Our marketing director challenged the web/multimedia team to come up with and execute a concept based on our brand platform and OSU’s historic leadership in the area of sustainability. And here’s the result. A friend said of the voice: “It’s kind of like a friendly cool older brother that confidently but unpretentiously gets stuff done.” That pleases me greatly because I respect his opinion but also because it means I hit the nail on the head brand-wise, because that precisely describes the persona of our grads/students.
What does it mean to be Powered by Orange?
Well, if we see something broken,
We fix it
If we see that there’s a problem,
we solve it
The bigger the challenges we face
The greater our opportunity
To rise up and meet them
At Oregon State University,
That’s how we do things
It’s who we are
It’s who we’ve always been
And here’s the finished TV spot, pulled together by our multi-talented team and interns: