Commercial script

I wrote the following script for a broadcast commercial for Oregon State University. Our marketing director challenged the web/multimedia team to come up with and execute a concept based on our brand platform and OSU’s historic leadership in the area of sustainability.  And here’s the result.  A friend said of the voice: “It’s kind of like a friendly cool older brother that confidently but unpretentiously gets stuff done.” That pleases me greatly because I respect his opinion but also because it means I hit the nail on the head brand-wise, because that precisely describes the persona of our grads/students.

What does it mean to be Powered by Orange?

Well, if we see something broken,
We fix it

If we see that there’s a problem,
we solve it

The bigger the challenges we face
The greater our opportunity
To rise up and meet them

At Oregon State University,
That’s how we do things

It’s who we are

It’s who we’ve always been

And here’s the finished TV spot, pulled together  by our multi-talented team and interns:

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