The Tenkara of Communications (an Inside Higher Ed blog post)

I realize that I’m taking a bit of a risk by building a communications blog post around the concept of Tenkara, which is a radical if obscure form of fly fishing practiced in Japan. Odds are that few communicators know or care about this fringe strain of a very specific sport.

But then, it’s the height of trout season in the high mountain streams, which means I’m distracted. I close my eyes and hear the burble of water to the east. How can I write about my day gig amid such preoccupation? Don’t worry, I’ll get to the point soon enough, tying it all up like a neat little Tenkara fly.

Read the full post

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