For seventeen years, I led a visual storytelling and digital communications teams at Oregon State University. Our final iteration was called Oregon State Productions. We were known mostly for our long-form work. But that’s not all that we did…the vast majority of what we created was short and web-ready: 15 second ad spots, 30-second broadcast commercials, social shorts, multi-channel digital campaigns and more. But we were best known for our longer-form documentaries ranging anywhere from 15 to 90 minutes.
Big projects take a lot of time and investment. They take vision, strategic patience, persistence and grit. But long-form narrative is worth it. And here are five ways it can advance your brand:
- Big stories last. They keep paying dividends long after they’re…
The Dilettante's Field Manual 